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The Handbook of Slogans ebok
45,-
Every Little Helps...Just Do It...Life's GoodThe ultimate guide to the world's greatest slogans.Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:What makes a memorable sloganThe most successful examples …
Undertittel
The world's most popular slogans and the stories behind them
Forlag
Crimson
Utgitt
28 mai 2020
Sjanger
Dokumentar og fakta
Språk
English
Format
epub
DRM-beskyttelse
LCP
ISBN
9781780591988
Every Little Helps...Just Do It...Life's Good
The ultimate guide to the world's greatest slogans.
Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.
Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:
What makes a memorable slogan
The most successful examples in your own industry
The stories behind the best-known slogans of over 60 companies
A directory of a further 2,500 slogans
The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
The ultimate guide to the world's greatest slogans.
Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.
Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:
What makes a memorable slogan
The most successful examples in your own industry
The stories behind the best-known slogans of over 60 companies
A directory of a further 2,500 slogans
The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
