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The Smarter Screen - What Your Business Can Learn from the Way Consumers Think Online (ebok) av Shlomo Benartzi
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Shlomo Benartzi , Jonah Lehrer

The Smarter Screen ebok

177,-
'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPalThe typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and be…
'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPalThe typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.
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Undertittel What Your Business Can Learn from the Way Consumers Think Online
Forfattere Shlomo Benartzi (forfatter), Jonah Lehrer (forfatter)
Forlag Piatkus
Utgitt 06.10.2015
Sjanger Helse og livsstil, Dokumentar og fakta, Politikk og samfunn
Språk English
Format epub
DRM-beskyttelse LCP
ISBN 9780349410401

'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPal

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.

This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

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