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Promoting Fashion (ebok) av Ukjent
Gratis utdrag
Ukjent , Barbara Graham , Caline Anouti

Promoting Fashion ebok

49,-
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling a…
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.
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Forfattere Ukjent (forfatter), Barbara Graham (forfatter), Caline Anouti (forfatter)
Forlag Laurence King Publishing
Utgitt 25.01.2023
Sjanger Kunst og kultur, Dokumentar og fakta
Språk English
Format epub
DRM-beskyttelse LCP
ISBN 9781529429947

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

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