Visual Merchandising Fourth Edition - Window Displays, In-store Experience (ebok) av Tony Morgan
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Tony Morgan (forfatter)

Visual Merchandising Fourth Edition ebok

49,-
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profess…

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Undertittel Window Displays, In-store Experience
Forfattere Tony Morgan (forfatter)
Utgitt 2 mai 2022
Sjanger Kunst og kultur, Dokumentar og fakta
Språk English
Format epub
DRM-beskyttelse LCP
ISBN 9781529423181
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.