Legg til i ønskeliste
Gratis utdrag
- Sett i bokhyllen
- Les gratis utdrag
The Brain Sell ebok
25,-
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools a…
Undertittel
When Science Meets Shopping
Forlag
John Murray Business
Utgitt
15 desember 2016
Sjanger
Dokumentar og fakta
Språk
English
Format
epub
DRM-beskyttelse
LCP
ISBN
9781857889420
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
