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Consumerology ebok
39,-
This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
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Undertittel
The Truth about Consumers and the Psychology of Shopping
Forlag
Nicholas Brealey Publishing
Utgitt
11 desember 2016
Sjanger
Dokumentar og fakta
Språk
English
Format
epub
DRM-beskyttelse
LCP
ISBN
9781857889239
This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.