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The Brand Book - An insider’s guide to brand building for businesses and organizations (ebok) av Ukjent
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Ukjent (forfatter), Daryl Fielding (forfatter)

The Brand Book ebok

159,-
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil WorldwideThe Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written …
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Undertittel An insider’s guide to brand building for businesses and organizations
Forfattere Ukjent (forfatter), Daryl Fielding (forfatter)
Forlag Laurence King Publishing
Utgitt 6 oktober 2022
Sjanger Dokumentar og fakta
Språk English
Format epub
DRM-beskyttelse LCP
ISBN 9781529420180

Om boken

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022

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