Legg til i ønskeliste
Les gratis utdrag
The Storyteller's Advantage ebok
159,-
A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competitionFor decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’s a requirement.In The Storyteller's Advantage, investor, startup advisor, and…
Andre har også kjøpt
Vinner av Bokhandlerprisen 2025
Vinner av Brageprisen 2025
Ufred
Åsne Seierstad ebok
Vi anbefaler
Boka bak filmen
Stargate
Ingvild H. Rishøi ebok
Den siste saken
Jørn Lier Horst ebok
Skinn
Sara Strömberg ebok
Vinner av Bokhandlerprisen 2024
Første gang på tilbud!
Sjøfareren
Erika Fatland ebok
Undertittel
How Powerful Narratives Make Businesses Thrive
Forlag
Basic Venture
Utgitt
30 august 2025
Sjanger
Dokumentar og fakta
Språk
English
Format
epub
DRM-beskyttelse
LCP
ISBN
9781541704299
A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’s a requirement.
In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces, and shares practical advice on how to deliver the most compelling message.
Practical and approachable, The Storyteller’s Advantage will help any business leader to tap into their ultimate superpower—telling a great story.
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’s a requirement.
In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces, and shares practical advice on how to deliver the most compelling message.
Practical and approachable, The Storyteller’s Advantage will help any business leader to tap into their ultimate superpower—telling a great story.
