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Polling Matters ebok
129,-
From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society.For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gal…
Undertittel
Why Leaders Must Listen to the Wisdom of the People
Forlag
Grand Central Publishing
Utgitt
10 desember 2016
Sjanger
Språk
English
Format
epub
DRM-beskyttelse
LCP
ISBN
9780759511767
From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society.
For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals:
- What polls really are and how they are conducted
- Why the information polls provide is so vitally important to modern society today
- How this valuable information can be used more effectively
- and more...
